The perception of photography as an art form has changed with the emergence of social media. Thousands of beautiful photographs are taken every day. But most of them end up as tiny pictures in our Instagram feeds. And this is even worse when it comes to analogue photography where we start with real touchable pictures that we translate in 1s and 0s on anonymous servers. 

We want to change this. We want to give analogue photography the platform and attention it deserves. We want to make you feel, touch and smell analogue photography.

That is why we decided to release The Analogue Times.